Market Research Analysts and Marketing Specialists Salary in Bloomington, IL

BLS Occupational Employment & Wage Statistics • May 2025 • Bloomington, IL

Median annual salary $92,570 +20.3% vs national
Median hourly $44.50
10th percentile $44,980
90th percentile $127,670
Employed locally 560
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Bloomington, IL
vs

    Salary percentile breakdown

    10th
    $44,980
    25th
    $61,560
    50th (median)
    $92,570
    75th
    $126,370
    90th
    $127,670

    Bloomington economic context

    Unemployment rate 3.90% 2024 annual avg • BLS LAUS
    Median household income $78,329 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 118% Median Market Research Analysts and Marketing Specialists salary is 18% above the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Durham-Chapel Hill, NC $92,110
    Portland-Vancouver-Hillsboro, OR-WA $87,950
    Fayetteville-Springdale-Rogers, AR $80,680
    Charlottesville, VA $80,200
    Sacramento-Roseville-Folsom, CA $79,440
    Philadelphia-Camden-Wilmington, PA-NJ-DE-MD $76,950

    Related occupations in Bloomington, IL

    OccupationMedian salary
    Insurance Underwriters$73,490
    Claims Adjusters, Examiners, and Investigators$75,000
    Financial and Investment Analysts$100,480
    Accountants and Auditors$74,820
    Management Analysts$107,600
    Human Resources Specialists$69,550

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Bloomington?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Bloomington, IL is $44.50, based on BLS OEWS 2025 data. Top earners (90th percentile) make $61.38 or more per hour.

    Is Bloomington above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Bloomington, IL is 20.3% above the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Bloomington?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $44,980 per year in Bloomington, IL. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $61,560.