Market Research Analysts and Marketing Specialists Salary in Durham, NC

BLS Occupational Employment & Wage Statistics • May 2025 • Durham-Chapel Hill, NC

Median annual salary $92,110 +19.7% vs national
Median hourly $44.29
10th percentile $48,790
90th percentile $172,860
Employed locally 2,760
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Durham, NC
vs

    Salary percentile breakdown

    10th
    $48,790
    25th
    $63,740
    50th (median)
    $92,110
    75th
    $133,710
    90th
    $172,860

    Durham economic context

    Unemployment rate 3.20% 2024 annual avg • BLS LAUS
    Median household income $81,017 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 114% Median Market Research Analysts and Marketing Specialists salary is 14% above the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Francisco-Oakland-Fremont, CA $124,840
    Portland-Vancouver-Hillsboro, OR-WA $87,950
    Trenton-Princeton, NJ $84,990
    Raleigh-Cary, NC $79,600
    Charlotte-Concord-Gastonia, NC-SC $78,870
    Providence-Warwick, RI-MA $77,630

    Related occupations in Durham, NC

    OccupationMedian salary
    Business Operations Specialists, All Other $81,210
    Project Management Specialists $110,000
    Accountants and Auditors $83,990
    Human Resources Specialists $79,120
    Personal Financial Advisors $61,530
    Training and Development Specialists $69,750

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Durham?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Durham, NC is $44.29, based on BLS OEWS 2025 data. Top earners (90th percentile) make $86.00 or more per hour.

    Is Durham above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Durham, NC is 19.7% above the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Durham?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $48,790 per year in Durham, NC. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $63,740.