Market Research Analysts and Marketing Specialists Salary in Boise City, ID

BLS Occupational Employment & Wage Statistics • May 2025 • Boise City, ID

Median annual salary $60,620 -21.2% vs national
Median hourly $29.15
10th percentile $31,200
90th percentile $116,170
Employed locally 1,930
National median $76,950

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Market Research Analysts and Marketing Specialists
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Boise City, ID
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    Salary percentile breakdown

    10th
    $31,200
    25th
    $44,360
    50th (median)
    $60,620
    75th
    $89,950
    90th
    $116,170

    Boise City economic context

    Unemployment rate 3.50% 2024 annual avg • BLS LAUS
    Median household income $82,694 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 73% Median Market Research Analysts and Marketing Specialists salary is 27% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Boston-Cambridge-Newton, MA-NH $95,930
    Bridgeport-Stamford-Danbury, CT $78,210
    Midland, MI $77,740
    Providence-Warwick, RI-MA $77,630
    Florida $77,490
    Midland, TX $72,260

    Related occupations in Boise City, ID

    OccupationMedian salary
    Accountants and Auditors $66,950
    Project Management Specialists $83,830
    Human Resources Specialists $65,000
    Management Analysts $79,260
    Business Operations Specialists, All Other $77,940
    Training and Development Specialists $60,130

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Boise City?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Boise City, ID is $29.15, based on BLS OEWS 2025 data. Top earners (90th percentile) make $62.71 or more per hour.

    Is Boise City above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Boise City, ID is 21.2% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Boise City?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $31,200 per year in Boise City, ID. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $44,360.