Market Research Analysts and Marketing Specialists Salary in Midland, MI

BLS Occupational Employment & Wage Statistics • May 2025 • Midland, MI

Median annual salary $77,740 +1% vs national
Median hourly $37.38
10th percentile $42,000
90th percentile $101,270
Employed locally 220
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Midland, MI
vs

    Salary percentile breakdown

    10th
    $42,000
    25th
    $57,890
    50th (median)
    $77,740
    75th
    $100,530
    90th
    $101,270

    Midland economic context

    Unemployment rate 4.50% 2024 annual avg • BLS LAUS
    Median household income $77,538 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 100% Median Market Research Analysts and Marketing Specialists salary is 0% above the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Bloomington, IL $92,570
    Minneapolis-St. Paul-Bloomington, MN-WI $85,850
    Minnesota $81,460
    Miami-Fort Lauderdale-West Palm Beach, FL $80,160
    Philadelphia-Camden-Wilmington, PA-NJ-DE-MD $76,950
    Detroit-Warren-Dearborn, MI $75,780

    Related occupations in Midland, MI

    OccupationMedian salary
    Accountants and Auditors$86,390
    Logisticians$83,110
    Human Resources Specialists$76,450
    Project Management Specialists$101,410
    Buyers and Purchasing Agents$77,930
    Management Analysts$97,020

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Midland?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Midland, MI is $37.38, based on BLS OEWS 2025 data. Top earners (90th percentile) make $49.61 or more per hour.

    Is Midland above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Midland, MI is 1% above the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Midland?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $42,000 per year in Midland, MI. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $57,890.