Market Research Analysts and Marketing Specialists Salary in Midland, TX

BLS Occupational Employment & Wage Statistics • May 2025 • Midland, TX

Median annual salary $72,260 -6.1% vs national
Median hourly $34.74
10th percentile $41,510
90th percentile $134,560
Employed locally 240
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Midland, TX
vs

    Salary percentile breakdown

    10th
    $41,510
    25th
    $47,470
    50th (median)
    $72,260
    75th
    $97,740
    90th
    $134,560

    Midland economic context

    Unemployment rate 2.90% 2024 annual avg • BLS LAUS
    Median household income $93,442 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 77% Median Market Research Analysts and Marketing Specialists salary is 23% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Austin-Round Rock-San Marcos, TX $79,370
    Dallas-Fort Worth-Arlington, TX $68,000
    San Antonio-New Braunfels, TX $64,130
    Odessa, TX $63,100
    Amarillo, TX $61,280
    Houston-Pasadena-The Woodlands, TX $60,900

    Related occupations in Midland, TX

    OccupationMedian salary
    Accountants and Auditors$87,490
    Project Management Specialists$98,540
    Business Operations Specialists, All Other$100,460
    Human Resources Specialists$74,860
    Buyers and Purchasing Agents$76,450
    Compliance Officers$81,700

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Midland?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Midland, TX is $34.74, based on BLS OEWS 2025 data. Top earners (90th percentile) make $65.02 or more per hour.

    Is Midland above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Midland, TX is 6.1% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Midland?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $41,510 per year in Midland, TX. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $47,470.