Market Research Analysts and Marketing Specialists Salary in Buffalo, NY

BLS Occupational Employment & Wage Statistics • May 2025 • Buffalo-Cheektowaga, NY

Median annual salary $74,370 -3.4% vs national
Median hourly $35.76
10th percentile $44,170
90th percentile $132,630
Employed locally 2,690
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Buffalo, NY
vs

    Salary percentile breakdown

    10th
    $44,170
    25th
    $57,830
    50th (median)
    $74,370
    75th
    $102,220
    90th
    $132,630

    Buffalo economic context

    Unemployment rate 3.90% 2024 annual avg • BLS LAUS
    Median household income $70,572 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 105% Median Market Research Analysts and Marketing Specialists salary is 5% above the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    New York-Newark-Jersey City, NY-NJ $97,360
    Rochester, NY $74,620
    Ithaca, NY $73,540
    Syracuse, NY $71,260
    Kiryas Joel-Poughkeepsie-Newburgh, NY $69,870

    Related occupations in Buffalo, NY

    OccupationMedian salary
    Accountants and Auditors$80,240
    Project Management Specialists$100,550
    Human Resources Specialists$70,640
    Management Analysts$84,020
    Compliance Officers$82,410
    Business Operations Specialists, All Other$72,180

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Buffalo?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Buffalo, NY is $35.76, based on BLS OEWS 2025 data. Top earners (90th percentile) make $63.46 or more per hour.

    Is Buffalo above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Buffalo, NY is 3.4% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Buffalo?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $44,170 per year in Buffalo, NY. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $57,830.