Market Research Analysts and Marketing Specialists Salary in Rochester, NY

BLS Occupational Employment & Wage Statistics • May 2025 • Rochester, NY

Median annual salary $74,620 -3% vs national
Median hourly $35.88
10th percentile $42,940
90th percentile $128,130
Employed locally 2,560
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Rochester, NY
vs

    Salary percentile breakdown

    10th
    $42,940
    25th
    $56,520
    50th (median)
    $74,620
    75th
    $101,040
    90th
    $128,130

    Rochester economic context

    Unemployment rate 3.60% 2024 annual avg • BLS LAUS
    Median household income $74,438 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 100% Median Market Research Analysts and Marketing Specialists salary is 0% above the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    New York-Newark-Jersey City, NY-NJ $97,360
    Buffalo-Cheektowaga, NY $74,370
    Ithaca, NY $73,540
    Syracuse, NY $71,260
    Kiryas Joel-Poughkeepsie-Newburgh, NY $69,870

    Related occupations in Rochester, NY

    OccupationMedian salary
    Accountants and Auditors$80,390
    Project Management Specialists$100,550
    Human Resources Specialists$73,370
    Management Analysts$89,270
    Buyers and Purchasing Agents$74,210
    Training and Development Specialists$66,940

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Rochester?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Rochester, NY is $35.88, based on BLS OEWS 2025 data. Top earners (90th percentile) make $61.36 or more per hour.

    Is Rochester above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Rochester, NY is 3% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Rochester?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $42,940 per year in Rochester, NY. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $56,520.