Market Research Analysts and Marketing Specialists Salary in Charleston, SC

BLS Occupational Employment & Wage Statistics • May 2025 • Charleston-North Charleston, SC

Median annual salary $62,260 -19.1% vs national
Median hourly $29.93
10th percentile $29,380
90th percentile $144,410
Employed locally 1,800
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Charleston, SC
vs

    Salary percentile breakdown

    10th
    $29,380
    25th
    $48,520
    50th (median)
    $62,260
    75th
    $92,390
    90th
    $144,410

    Charleston economic context

    Unemployment rate 3.50% 2024 annual avg • BLS LAUS
    Median household income $82,272 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 76% Median Market Research Analysts and Marketing Specialists salary is 24% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Francisco-Oakland-Fremont, CA $124,840
    Charlotte-Concord-Gastonia, NC-SC $78,870
    Albany-Schenectady-Troy, NY $69,810
    Greenville-Anderson-Greer, SC $69,370
    Spartanburg, SC $69,010
    Wisconsin $65,000

    Related occupations in Charleston, SC

    OccupationMedian salary
    Business Operations Specialists, All Other $79,190
    Project Management Specialists $94,280
    Accountants and Auditors $78,230
    Human Resources Specialists $68,070
    Management Analysts $97,090
    Logisticians $80,850

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Charleston?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Charleston, SC is $29.93, based on BLS OEWS 2025 data. Top earners (90th percentile) make $68.08 or more per hour.

    Is Charleston above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Charleston, SC is 19.1% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Charleston?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $29,380 per year in Charleston, SC. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $48,520.