Market Research Analysts and Marketing Specialists Salary in Wisconsin
BLS OEWS May 2025 • 17 metro areas • Wisconsin
Market Research Analysts and Marketing Specialists in Wisconsin earn a median salary of $63,599 per year on average across 17 metro and nonmetro areas, -17.4% vs the national median of $76,950. An estimated 14,190 market research analysts and marketing specialists are employed across Wisconsin, with salaries ranging from $56,090 to $72,430 depending on location.
$63,599
Avg median salary in Wisconsin
$72,430
Highest paying metro
$56,090
Lowest paying metro
14,190
Employed in Wisconsin
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Market Research Analysts and Marketing Specialists
inMarket Research Analysts and Marketing Specialists salaries by city in Wisconsin
| Metro area | Median salary | 25th pct | 75th pct | Employed |
|---|---|---|---|---|
| Milwaukee, WI | $72,430 | $57,460 | $87,320 | 5,200 |
| Madison, WI | $69,340 | $54,990 | $93,870 | 2,520 |
| Sheboygan, WI | $67,470 | $52,170 | $85,830 | 210 |
| Oshkosh, WI | $67,120 | $51,550 | $82,710 | 580 |
| Racine, WI | $66,820 | $49,540 | $90,380 | 330 |
| Wausau, WI | $66,290 | $54,450 | $97,980 | 350 |
| Fond du Lac, WI | $65,000 | $51,460 | $82,530 | 160 |
| Green Bay, WI | $64,340 | $51,560 | $80,060 | 830 |
| Kenosha, WI | $63,400 | $49,890 | $78,990 | 340 |
| Western Wisconsin | $61,940 | $48,010 | $78,320 | 400 |
| Appleton, WI | $61,830 | $48,880 | $79,420 | 590 |
| Eau Claire, WI | $61,670 | $49,290 | $77,880 | 390 |
| Janesville, WI | $60,770 | $48,310 | $77,680 | 300 |
| La Crosse, WI-MN | $59,700 | $47,690 | $78,230 | 330 |
| Northeastern Wisconsin | $59,520 | $47,290 | $77,960 | 750 |
| South Central Wisconsin | $57,460 | $46,440 | $74,300 | 780 |
| Northwestern Wisconsin | $56,090 | $44,510 | $73,740 | 130 |