Market Research Analysts and Marketing Specialists Salary in Charlotte, NC-SC

BLS Occupational Employment & Wage Statistics • May 2025 • Charlotte-Concord-Gastonia, NC-SC

Median annual salary $78,870 +2.5% vs national
Median hourly $37.92
10th percentile $43,200
90th percentile $142,180
Employed locally 8,940
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Charlotte, NC-SC
vs

    Salary percentile breakdown

    10th
    $43,200
    25th
    $59,990
    50th (median)
    $78,870
    75th
    $106,670
    90th
    $142,180

    Charlotte economic context

    Unemployment rate 3.60% 2024 annual avg • BLS LAUS
    Median household income $80,201 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 98% Median Market Research Analysts and Marketing Specialists salary is 2% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Francisco-Oakland-Fremont, CA $124,840
    Durham-Chapel Hill, NC $92,110
    Portland-Vancouver-Hillsboro, OR-WA $87,950
    Trenton-Princeton, NJ $84,990
    Raleigh-Cary, NC $79,600
    Providence-Warwick, RI-MA $77,630

    Related occupations in Charlotte, NC-SC

    OccupationMedian salary
    Accountants and Auditors$85,450
    Business Operations Specialists, All Other$80,560
    Project Management Specialists$102,790
    Human Resources Specialists$74,030
    Management Analysts$104,760
    Financial and Investment Analysts$104,360

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Charlotte?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Charlotte, NC-SC is $37.92, based on BLS OEWS 2025 data. Top earners (90th percentile) make $77.15 or more per hour.

    Is Charlotte above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Charlotte, NC-SC is 2.5% above the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Charlotte?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $43,200 per year in Charlotte, NC-SC. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $59,990.