Market Research Analysts and Marketing Specialists Salary in Charleston, WV

BLS Occupational Employment & Wage Statistics • May 2025 • Charleston, WV

Median annual salary $50,720 -34.1% vs national
Median hourly $24.39
10th percentile $33,900
90th percentile $85,140
Employed locally 300
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Charleston, WV
vs

    Salary percentile breakdown

    10th
    $33,900
    25th
    $37,440
    50th (median)
    $50,720
    75th
    $67,540
    90th
    $85,140

    Charleston economic context

    Unemployment rate 4.00% 2024 annual avg • BLS LAUS
    Median household income $58,089 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 87% Median Market Research Analysts and Marketing Specialists salary is 13% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Washington-Arlington-Alexandria, DC-VA-MD-WV $84,640
    Winchester, VA-WV $66,960
    Hagerstown-Martinsburg, MD-WV $61,410
    Weirton-Steubenville, WV-OH $56,010
    Morgantown, WV $53,580
    Wheeling, WV-OH $51,410

    Related occupations in Charleston, WV

    OccupationMedian salary
    Accountants and Auditors$67,600
    Business Operations Specialists, All Other$61,720
    Human Resources Specialists$56,820
    Compliance Officers$63,270
    Claims Adjusters, Examiners, and Investigators$64,170
    Project Management Specialists$89,760

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Charleston?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Charleston, WV is $24.39, based on BLS OEWS 2025 data. Top earners (90th percentile) make $40.20 or more per hour.

    Is Charleston above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Charleston, WV is 34.1% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Charleston?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $33,900 per year in Charleston, WV. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $37,440.