Market Research Analysts and Marketing Specialists Salary in Winchester, VA-WV

BLS Occupational Employment & Wage Statistics • May 2025 • Winchester, VA-WV

Median annual salary $66,960 -13% vs national
Median hourly $32.19
10th percentile $38,180
90th percentile $114,650
Employed locally 270
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Winchester, VA-WV
vs

    Salary percentile breakdown

    10th
    $38,180
    25th
    $49,430
    50th (median)
    $66,960
    75th
    $95,530
    90th
    $114,650

    Winchester economic context

    Unemployment rate 2.70% 2024 annual avg • BLS LAUS
    Median household income $82,413 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 81% Median Market Research Analysts and Marketing Specialists salary is 19% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    Portland-Vancouver-Hillsboro, OR-WA $87,950
    Washington-Arlington-Alexandria, DC-VA-MD-WV $84,640
    Richmond, VA $81,240
    Charlottesville, VA $80,200
    Kingsport-Bristol, TN-VA $75,730

    Related occupations in Winchester, VA-WV

    OccupationMedian salary
    Business Operations Specialists, All Other $82,760
    Accountants and Auditors $79,690
    Human Resources Specialists $77,040
    Management Analysts $103,840
    Loan Officers $62,200
    Project Management Specialists $94,970

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Winchester?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Winchester, VA-WV is $32.19, based on BLS OEWS 2025 data. Top earners (90th percentile) make $55.93 or more per hour.

    Is Winchester above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Winchester, VA-WV is 13% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Winchester?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $38,180 per year in Winchester, VA-WV. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $49,430.