Market Research Analysts and Marketing Specialists Salary in Morgantown, WV

BLS Occupational Employment & Wage Statistics • May 2025 • Morgantown, WV

Median annual salary $53,580 -30.4% vs national
Median hourly $25.76
10th percentile $31,860
90th percentile $109,690
Employed locally 190
National median $76,950

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Market Research Analysts and Marketing Specialists
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Morgantown, WV
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    Salary percentile breakdown

    10th
    $31,860
    25th
    $42,070
    50th (median)
    $53,580
    75th
    $75,330
    90th
    $109,690

    Morgantown economic context

    Unemployment rate 3.40% 2024 annual avg • BLS LAUS
    Median household income $62,394 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 86% Median Market Research Analysts and Marketing Specialists salary is 14% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Washington-Arlington-Alexandria, DC-VA-MD-WV $84,640
    Winchester, VA-WV $66,960
    Hagerstown-Martinsburg, MD-WV $61,410
    Weirton-Steubenville, WV-OH $56,010
    Wheeling, WV-OH $51,410
    Charleston, WV $50,720

    Related occupations in Morgantown, WV

    OccupationMedian salary
    Business Operations Specialists, All Other$59,950
    Accountants and Auditors$72,970
    Human Resources Specialists$66,940
    Project Management Specialists$79,270
    Training and Development Specialists$64,090
    Buyers and Purchasing Agents$82,980

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Morgantown?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Morgantown, WV is $25.76, based on BLS OEWS 2025 data. Top earners (90th percentile) make $46.48 or more per hour.

    Is Morgantown above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Morgantown, WV is 30.4% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Morgantown?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $31,860 per year in Morgantown, WV. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $42,070.