Market Research Analysts and Marketing Specialists Salary in Raleigh, NC

BLS Occupational Employment & Wage Statistics • May 2025 • Raleigh-Cary, NC

Median annual salary $79,600 +3.4% vs national
Median hourly $38.27
10th percentile $48,610
90th percentile $142,840
Employed locally 6,780
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Raleigh, NC
vs

    Salary percentile breakdown

    10th
    $48,610
    25th
    $58,090
    50th (median)
    $79,600
    75th
    $106,070
    90th
    $142,840

    Raleigh economic context

    Unemployment rate 3.10% 2024 annual avg • BLS LAUS
    Median household income $96,066 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 83% Median Market Research Analysts and Marketing Specialists salary is 17% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Francisco-Oakland-Fremont, CA $124,840
    Durham-Chapel Hill, NC $92,110
    Portland-Vancouver-Hillsboro, OR-WA $87,950
    Trenton-Princeton, NJ $84,990
    Charlotte-Concord-Gastonia, NC-SC $78,870
    Providence-Warwick, RI-MA $77,630

    Related occupations in Raleigh, NC

    OccupationMedian salary
    Business Operations Specialists, All Other $64,400
    Accountants and Auditors $80,650
    Project Management Specialists $101,520
    Human Resources Specialists $72,240
    Management Analysts $84,120
    Training and Development Specialists $64,490

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Raleigh?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Raleigh, NC is $38.27, based on BLS OEWS 2025 data. Top earners (90th percentile) make $75.19 or more per hour.

    Is Raleigh above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Raleigh, NC is 3.4% above the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Raleigh?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $48,610 per year in Raleigh, NC. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $58,090.