Market Research Analysts and Marketing Specialists Salary in Columbia, SC

BLS Occupational Employment & Wage Statistics • May 2025 • Columbia, SC

Median annual salary $64,440 -16.3% vs national
Median hourly $30.98
10th percentile $37,340
90th percentile $137,990
Employed locally 1,500
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Columbia, SC
vs

    Salary percentile breakdown

    10th
    $37,340
    25th
    $47,490
    50th (median)
    $64,440
    75th
    $91,520
    90th
    $137,990

    Columbia economic context

    Unemployment rate 4.00% 2024 annual avg • BLS LAUS
    Median household income $66,146 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 97% Median Market Research Analysts and Marketing Specialists salary is 3% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Francisco-Oakland-Fremont, CA $124,840
    Charlotte-Concord-Gastonia, NC-SC $78,870
    Albany-Schenectady-Troy, NY $69,810
    Greenville-Anderson-Greer, SC $69,370
    Spartanburg, SC $69,010
    Wisconsin $65,000

    Related occupations in Columbia, SC

    OccupationMedian salary
    Accountants and Auditors $64,180
    Management Analysts $82,610
    Project Management Specialists $85,580
    Human Resources Specialists $65,200
    Business Operations Specialists, All Other $75,940
    Training and Development Specialists $61,570

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Columbia?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Columbia, SC is $30.98, based on BLS OEWS 2025 data. Top earners (90th percentile) make $81.73 or more per hour.

    Is Columbia above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Columbia, SC is 16.3% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Columbia?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $37,340 per year in Columbia, SC. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $47,490.