Market Research Analysts and Marketing Specialists Salary in Columbus, IN

BLS Occupational Employment & Wage Statistics • May 2025 • Columbus, IN

Median annual salary $75,310 -2.1% vs national
Median hourly $36.21
10th percentile $42,300
90th percentile $167,260
Employed locally 240
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Columbus, IN
vs

    Salary percentile breakdown

    10th
    $42,300
    25th
    $46,690
    50th (median)
    $75,310
    75th
    $134,140
    90th
    $167,260

    Columbus economic context

    Unemployment rate 4.10% 2024 annual avg • BLS LAUS
    Median household income $80,365 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 94% Median Market Research Analysts and Marketing Specialists salary is 6% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Washington $94,300
    Bloomington, IL $92,570
    Minneapolis-St. Paul-Bloomington, MN-WI $85,850
    Trenton-Princeton, NJ $84,990
    Washington-Arlington-Alexandria, DC-VA-MD-WV $84,640
    Springfield, MA $82,700

    Related occupations in Columbus, IN

    OccupationMedian salary
    Accountants and Auditors $79,000
    Human Resources Specialists $58,970
    Buyers and Purchasing Agents $64,750
    Logisticians $80,010
    Project Management Specialists $93,140
    Training and Development Specialists $50,150

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Columbus?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Columbus, IN is $36.21, based on BLS OEWS 2025 data. Top earners (90th percentile) make $64.60 or more per hour.

    Is Columbus above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Columbus, IN is 2.1% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Columbus?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $42,300 per year in Columbus, IN. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $46,690.