Market Research Analysts and Marketing Specialists Salary in Des Moines, IA

In Des Moines, Iowa, Market Research Analysts and Marketing Specialists earn a median annual salary of $79,090, which is slightly above the national median of $76,950 for this occupation. This indicates that workers in this field are compensated at a rate comparable to their peers across the United States. When compared to the local median household income of $84,209, it becomes evident that these professionals typically earn close to what the average household earns in the area. The alignment between individual earnings and household incomes suggests a well-integrated economic environment where salaries for such specialized roles support a lifestyle similar to the broader community.

Entry-level Market Research Analysts and Marketing Specialists in Des Moines start their careers earning around $47,190 annually (10th percentile), whereas those at the 25th percentile earn approximately $59,550. In contrast, experienced professionals who have climbed higher on the salary scale can expect to earn significantly more, with incomes reaching up to $99,770 at the 75th percentile and even $128,630 at the 90th percentile. The disparity in earnings is driven by factors such as experience, skill level, education, industry demand, and specific job responsibilities. As workers gain expertise and take on roles with greater responsibility or require more specialized knowledge, their earning potential increases correspondingly.