Market Research Analysts and Marketing Specialists Salary in Eugene, OR

BLS Occupational Employment & Wage Statistics • May 2025 • Eugene-Springfield, OR

Median annual salary $64,690 -15.9% vs national
Median hourly $31.10
10th percentile $44,090
90th percentile $110,640
Employed locally 560
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Eugene, OR
vs

    Salary percentile breakdown

    10th
    $44,090
    25th
    $49,780
    50th (median)
    $64,690
    75th
    $81,490
    90th
    $110,640

    Eugene economic context

    Unemployment rate 4.20% 2024 annual avg • BLS LAUS
    Median household income $69,311 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 93% Median Market Research Analysts and Marketing Specialists salary is 7% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    New York-Newark-Jersey City, NY-NJ $97,360
    California $92,770
    New York $91,840
    Portland-Vancouver-Hillsboro, OR-WA $87,950
    Worcester, MA $83,570
    Oregon $82,600

    Related occupations in Eugene, OR

    OccupationMedian salary
    Business Operations Specialists, All Other $61,960
    Project Management Specialists $82,070
    Accountants and Auditors $76,050
    Human Resources Specialists $63,580
    Management Analysts $93,830
    Buyers and Purchasing Agents $61,980

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Eugene?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Eugene, OR is $31.10, based on BLS OEWS 2025 data. Top earners (90th percentile) make $49.78 or more per hour.

    Is Eugene above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Eugene, OR is 15.9% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Eugene?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $44,090 per year in Eugene, OR. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $49,780.