Market Research Analysts and Marketing Specialists Salary in Gainesville, FL

BLS Occupational Employment & Wage Statistics • May 2025 • Gainesville, FL

Median annual salary $62,490 -18.8% vs national
Median hourly $30.04
10th percentile $36,720
90th percentile $115,980
Employed locally 570
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Gainesville, FL
vs

    Salary percentile breakdown

    10th
    $36,720
    25th
    $47,900
    50th (median)
    $62,490
    75th
    $83,520
    90th
    $115,980

    Gainesville economic context

    Unemployment rate 3.80% 2024 annual avg • BLS LAUS
    Median household income $58,946 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 106% Median Market Research Analysts and Marketing Specialists salary is 6% above the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Miami-Fort Lauderdale-West Palm Beach, FL $80,160
    Florida $77,490
    Tampa-St. Petersburg-Clearwater, FL $77,290
    Orlando-Kissimmee-Sanford, FL $75,520
    Lakeland-Winter Haven, FL $73,360
    Palm Bay-Melbourne-Titusville, FL $73,330

    Related occupations in Gainesville, FL

    OccupationMedian salary
    Business Operations Specialists, All Other $50,650
    Accountants and Auditors $73,380
    Project Management Specialists $76,740
    Human Resources Specialists $60,110
    Management Analysts $73,210
    Training and Development Specialists $55,400

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Gainesville?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Gainesville, FL is $30.04, based on BLS OEWS 2025 data. Top earners (90th percentile) make $55.87 or more per hour.

    Is Gainesville above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Gainesville, FL is 18.8% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Gainesville?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $36,720 per year in Gainesville, FL. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $47,900.