Market Research Analysts and Marketing Specialists Salary in Harrisonburg, VA

BLS Occupational Employment & Wage Statistics • May 2025 • Harrisonburg, VA

Median annual salary $64,810 -15.8% vs national
Median hourly $31.16
10th percentile $37,310
90th percentile $111,990
Employed locally 280
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Harrisonburg, VA
vs

    Salary percentile breakdown

    10th
    $37,310
    25th
    $49,810
    50th (median)
    $64,810
    75th
    $84,210
    90th
    $111,990

    Harrisonburg economic context

    Unemployment rate 2.80% 2024 annual avg • BLS LAUS
    Median household income $72,145 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 90% Median Market Research Analysts and Marketing Specialists salary is 10% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    Portland-Vancouver-Hillsboro, OR-WA $87,950
    Washington-Arlington-Alexandria, DC-VA-MD-WV $84,640
    Richmond, VA $81,240
    Charlottesville, VA $80,200
    Kingsport-Bristol, TN-VA $75,730

    Related occupations in Harrisonburg, VA

    OccupationMedian salary
    Accountants and Auditors $74,650
    Project Management Specialists $82,770
    Human Resources Specialists $65,100
    Business Operations Specialists, All Other $64,030
    Training and Development Specialists $58,190
    Compliance Officers $68,780

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Harrisonburg?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Harrisonburg, VA is $31.16, based on BLS OEWS 2025 data. Top earners (90th percentile) make $51.04 or more per hour.

    Is Harrisonburg above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Harrisonburg, VA is 15.8% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Harrisonburg?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $37,310 per year in Harrisonburg, VA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $49,810.