Market Research Analysts and Marketing Specialists Salary in Idaho Falls, ID

BLS Occupational Employment & Wage Statistics • May 2025 • Idaho Falls, ID

Median annual salary $59,360 -22.9% vs national
Median hourly $28.54
10th percentile $35,600
90th percentile $103,220
Employed locally 190
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Idaho Falls, ID
vs

    Salary percentile breakdown

    10th
    $35,600
    25th
    $42,490
    50th (median)
    $59,360
    75th
    $72,550
    90th
    $103,220

    Idaho Falls economic context

    Unemployment rate 3.10% 2024 annual avg • BLS LAUS
    Median household income $77,300 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 77% Median Market Research Analysts and Marketing Specialists salary is 23% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Boston-Cambridge-Newton, MA-NH $95,930
    Bridgeport-Stamford-Danbury, CT $78,210
    Midland, MI $77,740
    Providence-Warwick, RI-MA $77,630
    Florida $77,490
    Midland, TX $72,260

    Related occupations in Idaho Falls, ID

    OccupationMedian salary
    Project Management Specialists $96,370
    Accountants and Auditors $62,720
    Business Operations Specialists, All Other $63,890
    Training and Development Specialists $61,990
    Compliance Officers $96,480
    Human Resources Specialists $60,050

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Idaho Falls?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Idaho Falls, ID is $28.54, based on BLS OEWS 2025 data. Top earners (90th percentile) make $46.46 or more per hour.

    Is Idaho Falls above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Idaho Falls, ID is 22.9% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Idaho Falls?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $35,600 per year in Idaho Falls, ID. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $42,490.