Market Research Analysts and Marketing Specialists Salary in Indianapolis, IN

BLS Occupational Employment & Wage Statistics • May 2025 • Indianapolis-Carmel-Greenwood, IN

Median annual salary $65,700 -14.6% vs national
Median hourly $31.59
10th percentile $42,350
90th percentile $121,710
Employed locally 6,370
National median $76,950

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Market Research Analysts and Marketing Specialists
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Indianapolis, IN
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    In Indianapolis, IN, Market Research Analysts and Marketing Specialists earn a median annual salary of $65,700, which translates to about $31.59 per hour. This figure is notably lower than the national median salary for this occupation, which stands at $76,950. When compared to local household income in Indianapolis, where the area median is approximately $77,065 annually, Market Research Analysts and Marketing Specialists earn slightly less than the typical household income. Despite the relatively low local unemployment rate of 3.80%, these professionals' earnings fall below both national averages for their occupation and regional household incomes.

    Entry-level workers in this field in Indianapolis typically earn around the 10th percentile mark at $42,350 annually, while those with more experience can reach salaries up to or exceeding the 75th percentile, earning about $90,030 per year. The disparity between entry-level and experienced earnings is driven by several factors, including industry demand, individual skill sets, years of experience, and specialized knowledge in market analysis techniques or marketing strategies. Additionally, those in the top 10% earn significantly more, with salaries reaching as high as $121,710 annually, reflecting advanced expertise and leadership roles within the field. The overall salary distribution highlights a clear progression tied to professional development and specialization within the occupation.

    Salary percentile breakdown

    10th
    $42,350
    25th
    $51,590
    50th (median)
    $65,700
    75th
    $90,030
    90th
    $121,710

    Indianapolis economic context

    Unemployment rate 3.80% 2024 annual avg • BLS LAUS
    Median household income $77,065 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 85% Median Market Research Analysts and Marketing Specialists salary is 15% below the area median household income

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Indianapolis?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Indianapolis, IN is $31.59, based on BLS OEWS 2025 data. Top earners (90th percentile) make $57.96 or more per hour.

    Is Indianapolis above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Indianapolis, IN is 14.6% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Indianapolis?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $42,350 per year in Indianapolis, IN. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $51,590.