Market Research Analysts and Marketing Specialists Salary in Iowa City, IA

BLS Occupational Employment & Wage Statistics • May 2025 • Iowa City, IA

Median annual salary $61,690 -19.8% vs national
Median hourly $29.66
10th percentile $32,360
90th percentile $115,640
Employed locally 360
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Iowa City, IA
vs

    Salary percentile breakdown

    10th
    $32,360
    25th
    $45,030
    50th (median)
    $61,690
    75th
    $77,870
    90th
    $115,640

    Iowa City economic context

    Unemployment rate 2.40% 2024 annual avg • BLS LAUS
    Median household income $74,142 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 83% Median Market Research Analysts and Marketing Specialists salary is 17% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    California $92,770
    Washington-Arlington-Alexandria, DC-VA-MD-WV $84,640
    District of Columbia $83,340
    Denver-Aurora-Centennial, CO $80,670
    Olympia-Lacey-Tumwater, WA $80,560
    Miami-Fort Lauderdale-West Palm Beach, FL $80,160

    Related occupations in Iowa City, IA

    OccupationMedian salary
    Business Operations Specialists, All Other $66,920
    Accountants and Auditors $72,470
    Human Resources Specialists $67,720
    Project Management Specialists $83,120
    Buyers and Purchasing Agents $64,760
    Management Analysts $83,720

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Iowa City?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Iowa City, IA is $29.66, based on BLS OEWS 2025 data. Top earners (90th percentile) make $54.40 or more per hour.

    Is Iowa City above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Iowa City, IA is 19.8% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Iowa City?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $32,360 per year in Iowa City, IA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $45,030.