Market Research Analysts and Marketing Specialists Salary in Kansas City, MO-KS

In Kansas City, MO-KS, Market Research Analysts and Marketing Specialists earn a median annual salary of $65,070, which translates to approximately $31.29 per hour. This figure is notably lower than the national median salary for this occupation, which stands at $76,950. When compared to the local area's median household income of $81,927, the earnings for these professionals fall short by about 20%, indicating that their typical compensation does not align with broader economic trends within the region. The disparity suggests that while there is a demand for market research and marketing expertise in Kansas City, as evidenced by an estimated employment of 6,890 individuals in this field, the remuneration levels may not be on par with those in other parts of the country or even relative to local household earnings.

When examining the salary distribution among Market Research Analysts and Marketing Specialists, entry-level positions typically earn around $40,880 annually, placing them at the 10th percentile. In contrast, those at the 25th percentile earn about $51,370 per year, marking a modest increase for early-career professionals. On the other end of the spectrum, experienced workers reaching the 75th and 90th percentiles can expect to make $93,180 and $126,920 respectively, nearly doubling or tripling their initial earnings potential. The variance in salary is driven by factors such as experience, specialized skills, education level, and performance within the industry. Additionally, market conditions and company size also play a significant role in determining compensation levels, reflecting both individual career progression and broader economic influences on job roles in Kansas City's market research sector.