Market Research Analysts and Marketing Specialists Salary in Lafayette, IN

BLS Occupational Employment & Wage Statistics • May 2025 • Lafayette-West Lafayette, IN

Median annual salary $61,400 -20.2% vs national
Median hourly $29.52
10th percentile $38,430
90th percentile $137,220
Employed locally 310
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Lafayette, IN
vs

    Salary percentile breakdown

    10th
    $38,430
    25th
    $46,770
    50th (median)
    $61,400
    75th
    $81,750
    90th
    $137,220

    Lafayette economic context

    Unemployment rate 3.70% 2024 annual avg • BLS LAUS
    Median household income $59,895 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 103% Median Market Research Analysts and Marketing Specialists salary is 3% above the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Washington $94,300
    Bloomington, IL $92,570
    Minneapolis-St. Paul-Bloomington, MN-WI $85,850
    Trenton-Princeton, NJ $84,990
    Washington-Arlington-Alexandria, DC-VA-MD-WV $84,640
    Springfield, MA $82,700

    Related occupations in Lafayette, IN

    OccupationMedian salary
    Accountants and Auditors $77,130
    Human Resources Specialists $63,740
    Buyers and Purchasing Agents $67,170
    Project Management Specialists $83,700
    Compliance Officers $62,860
    Management Analysts $89,590

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Lafayette?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Lafayette, IN is $29.52, based on BLS OEWS 2025 data. Top earners (90th percentile) make $63.08 or more per hour.

    Is Lafayette above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Lafayette, IN is 20.2% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Lafayette?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $38,430 per year in Lafayette, IN. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $46,770.