Market Research Analysts and Marketing Specialists Salary in Los Angeles, CA
BLS Occupational Employment & Wage Statistics • May 2025 • Los Angeles-Long Beach-Anaheim, CA
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In Los Angeles, CA, Market Research Analysts and Marketing Specialists earn a median annual salary of $79,620, which is slightly higher than the national median of $76,950. This positions their income above the local area's median household income of $93,525, indicating that individuals in this occupation typically earn more than the average household in the region. With a median hourly wage of $38.28, these professionals are compensated well compared to other sectors within the city, reflecting the demand for expertise in market analysis and marketing strategy development.
For entry-level Market Research Analysts and Marketing Specialists in Los Angeles, earnings start at approximately $47,190 annually, placing them around the 10th percentile. As experience is gained, salaries increase significantly, with those in the 25th percentile earning about $61,840 per year. On the other end of the spectrum, experienced professionals in the 75th percentile earn upwards of $116,890, and those at the top 90th percentile can make as much as $154,320 annually. This substantial salary growth is driven by factors such as accumulated expertise, industry knowledge, advanced analytical skills, and leadership responsibilities that come with years of experience in the field.
Salary percentile breakdown
Los Angeles economic context
Frequently asked questions
How much do Market Research Analysts and Marketing Specialists make per hour in Los Angeles?
The median hourly wage for Market Research Analysts and Marketing Specialists in Los Angeles, CA is $38.28, based on BLS OEWS 2025 data. Top earners (90th percentile) make $75.66 or more per hour.
Is Los Angeles above or below average for Market Research Analysts and Marketing Specialists salaries?
The median Market Research Analysts and Marketing Specialists salary in Los Angeles, CA is 3.5% above the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.
What is the entry-level salary for Market Research Analysts and Marketing Specialists in Los Angeles?
Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $47,190 per year in Los Angeles, CA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $61,840.