Market Research Analysts and Marketing Specialists Salary in Rochester, MN

BLS Occupational Employment & Wage Statistics • May 2025 • Rochester, MN

Median annual salary $79,740 +3.6% vs national
Median hourly $38.34
10th percentile $44,840
90th percentile $131,350
Employed locally 370
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

Type a city below to see how Rochester, MN stacks up on salary and cost of living.

Full tool →
Market Research Analysts and Marketing Specialists
in
Rochester, MN
vs

    Salary percentile breakdown

    10th
    $44,840
    25th
    $59,080
    50th (median)
    $79,740
    75th
    $109,980
    90th
    $131,350

    Rochester economic context

    Unemployment rate 2.50% 2024 annual avg • BLS LAUS
    Median household income $89,675 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 89% Median Market Research Analysts and Marketing Specialists salary is 11% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Minneapolis-St. Paul-Bloomington, MN-WI $85,850
    St. Cloud, MN $68,210
    Sioux Falls, SD-MN $65,220
    Duluth, MN-WI $63,940
    Fargo, ND-MN $61,990
    Mankato, MN $61,980

    Related occupations in Rochester, MN

    OccupationMedian salary
    Accountants and Auditors $81,610
    Management Analysts $105,530
    Business Operations Specialists, All Other $80,810
    Human Resources Specialists $83,130
    Project Management Specialists $103,520
    Buyers and Purchasing Agents $87,010

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Rochester?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Rochester, MN is $38.34, based on BLS OEWS 2025 data. Top earners (90th percentile) make $64.97 or more per hour.

    Is Rochester above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Rochester, MN is 3.6% above the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Rochester?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $44,840 per year in Rochester, MN. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $59,080.