Market Research Analysts and Marketing Specialists Salary in Sioux Falls, SD-MN

BLS Occupational Employment & Wage Statistics • May 2025 • Sioux Falls, SD-MN

Median annual salary $65,220 -15.2% vs national
Median hourly $31.35
10th percentile $47,130
90th percentile $105,290
Employed locally 730
National median $76,950

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Market Research Analysts and Marketing Specialists
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Sioux Falls, SD-MN
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    Salary percentile breakdown

    10th
    $47,130
    25th
    $52,030
    50th (median)
    $65,220
    75th
    $83,770
    90th
    $105,290

    Sioux Falls economic context

    Unemployment rate 1.70% 2024 annual avg • BLS LAUS
    Median household income $81,418 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 80% Median Market Research Analysts and Marketing Specialists salary is 20% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Rapid City, SD $64,140
    Sioux City, IA-NE-SD $53,350
    Gadsden, AL $44,600

    Related occupations in Sioux Falls, SD-MN

    OccupationMedian salary
    Accountants and Auditors $79,650
    Management Analysts $79,740
    Human Resources Specialists $61,680
    Claims Adjusters, Examiners, and Investigators $74,240
    Loan Officers $78,510
    Project Management Specialists $83,000

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Sioux Falls?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Sioux Falls, SD-MN is $31.35, based on BLS OEWS 2025 data. Top earners (90th percentile) make $60.09 or more per hour.

    Is Sioux Falls above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Sioux Falls, SD-MN is 15.2% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Sioux Falls?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $47,130 per year in Sioux Falls, SD-MN. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $52,030.