Market Research Analysts and Marketing Specialists Salary in Missouri
BLS OEWS May 2025 • 12 metro areas • Missouri
Market Research Analysts and Marketing Specialists in Missouri earn a median salary of $57,309 per year on average across 12 metro and nonmetro areas, -25.5% vs the national median of $76,950. An estimated 16,540 market research analysts and marketing specialists are employed across Missouri, with salaries ranging from $48,100 to $67,210 depending on location.
$57,309
Avg median salary in Missouri
$67,210
Highest paying metro
$48,100
Lowest paying metro
16,540
Employed in Missouri
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Market Research Analysts and Marketing Specialists
inMarket Research Analysts and Marketing Specialists salaries by city in Missouri
| Metro area | Median salary | 25th pct | 75th pct | Employed |
|---|---|---|---|---|
| St. Louis, MO-IL | $67,210 | $51,860 | $93,230 | 6,730 |
| Kansas City, MO-KS | $65,070 | $51,370 | $93,180 | 6,890 |
| St. Joseph, MO-KS | $61,360 | $49,070 | $83,710 | 140 |
| Columbia, MO | $60,470 | $44,290 | $84,050 | 390 |
| Jefferson City, MO | $58,560 | $45,670 | $76,390 | 260 |
| Springfield, MO | $57,990 | $43,130 | $76,010 | 770 |
| Joplin, MO-KS | $57,670 | $42,960 | $75,550 | 270 |
| North Missouri | $56,740 | $44,480 | $74,950 | 160 |
| Southeast Missouri | $54,020 | $40,110 | $71,780 | 270 |
| Cape Girardeau, MO-IL | $50,850 | $42,030 | $73,690 | 170 |
| Southwest Missouri | $49,670 | $37,890 | $70,320 | 170 |
| Central Missouri | $48,100 | $35,110 | $64,220 | 320 |