Market Research Analysts and Marketing Specialists Salary in St. Louis, MO-IL

BLS Occupational Employment & Wage Statistics • May 2025 • St. Louis, MO-IL

Median annual salary $67,210 -12.7% vs national
Median hourly $32.31
10th percentile $41,700
90th percentile $130,530
Employed locally 6,730
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
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St. Louis, MO-IL
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    Salary percentile breakdown

    10th
    $41,700
    25th
    $51,860
    50th (median)
    $67,210
    75th
    $93,230
    90th
    $130,530

    St. Louis economic context

    Unemployment rate 3.70% 2024 annual avg • BLS LAUS
    Median household income $78,225 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 86% Median Market Research Analysts and Marketing Specialists salary is 14% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Francisco-Oakland-Fremont, CA $124,840
    Richmond, VA $81,240
    Des Moines-West Des Moines, IA $79,090
    Southern Vermont nonmetropolitan area $77,050
    Northern Vermont nonmetropolitan area $76,050
    Davenport-Moline-Rock Island, IA-IL $75,430

    Related occupations in St. Louis, MO-IL

    OccupationMedian salary
    Accountants and Auditors $77,770
    Project Management Specialists $93,760
    Business Operations Specialists, All Other $89,040
    Human Resources Specialists $65,180
    Management Analysts $102,540
    Buyers and Purchasing Agents $73,670

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in St. Louis?

    The median hourly wage for Market Research Analysts and Marketing Specialists in St. Louis, MO-IL is $32.31, based on BLS OEWS 2025 data. Top earners (90th percentile) make $64.01 or more per hour.

    Is St. Louis above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in St. Louis, MO-IL is 12.7% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in St. Louis?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $41,700 per year in St. Louis, MO-IL. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $51,860.