Market Research Analysts and Marketing Specialists Salary in Naples, FL

BLS Occupational Employment & Wage Statistics • May 2025 • Naples-Marco Island, FL

Median annual salary $67,950 -11.7% vs national
Median hourly $32.67
10th percentile $41,850
90th percentile $127,130
Employed locally 720
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Naples, FL
vs

    Salary percentile breakdown

    10th
    $41,850
    25th
    $55,370
    50th (median)
    $67,950
    75th
    $93,180
    90th
    $127,130

    Naples economic context

    Unemployment rate 3.40% 2024 annual avg • BLS LAUS
    Median household income $86,173 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 79% Median Market Research Analysts and Marketing Specialists salary is 21% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Miami-Fort Lauderdale-West Palm Beach, FL $80,160
    Florida $77,490
    Tampa-St. Petersburg-Clearwater, FL $77,290
    Orlando-Kissimmee-Sanford, FL $75,520
    Lakeland-Winter Haven, FL $73,360
    Palm Bay-Melbourne-Titusville, FL $73,330

    Related occupations in Naples, FL

    OccupationMedian salary
    Accountants and Auditors$81,980
    Project Management Specialists$100,550
    Human Resources Specialists$65,120
    Management Analysts$95,610
    Business Operations Specialists, All Other$74,940
    Personal Financial Advisors$124,420

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Naples?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Naples, FL is $32.67, based on BLS OEWS 2025 data. Top earners (90th percentile) make $60.83 or more per hour.

    Is Naples above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Naples, FL is 11.7% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Naples?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $41,850 per year in Naples, FL. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $55,370.