Market Research Analysts and Marketing Specialists Salary in Oklahoma City, OK

BLS Occupational Employment & Wage Statistics • May 2025 • Oklahoma City, OK

Median annual salary $53,310 -30.7% vs national
Median hourly $25.63
10th percentile $20,800
90th percentile $138,750
Employed locally 3,900
National median $76,950

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Market Research Analysts and Marketing Specialists
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Oklahoma City, OK
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    In Oklahoma City, Market Research Analysts and Marketing Specialists earn a median annual salary of $53,310, which is significantly lower than the national median of $76,950 for this occupation. The typical worker in this field earns approximately $25.63 per hour. When compared to the local area's median household income of $70,499, it becomes evident that individuals employed as Market Research Analysts and Marketing Specialists tend to earn less than the average household in Oklahoma City. This discrepancy highlights a potential gap between specialized professional earnings and broader community income levels within this region.

    Entry-level workers in this field are generally positioned around the 10th percentile of earnings, making approximately $20,800 annually, whereas those at the 25th percentile earn about $35,600 per year. In contrast, more experienced professionals working at the 75th percentile can expect to earn significantly higher salaries, roughly $82,430 annually. The top earners in this occupation, at the 90th percentile, have salaries reaching up to $138,750. This substantial difference in earnings is driven by several factors, including years of experience, level of expertise, and specialized skills acquired over time. Additionally, market demand for highly skilled analysts capable of generating insightful data-driven marketing strategies can significantly influence salary variations within this profession.

    Salary percentile breakdown

    10th
    $20,800
    25th
    $35,600
    50th (median)
    $53,310
    75th
    $82,430
    90th
    $138,750

    Oklahoma City economic context

    Unemployment rate 3.10% 2024 annual avg • BLS LAUS
    Median household income $70,499 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 76% Median Market Research Analysts and Marketing Specialists salary is 24% below the area median household income

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Oklahoma City?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Oklahoma City, OK is $25.63, based on BLS OEWS 2025 data. Top earners (90th percentile) make $56.73 or more per hour.

    Is Oklahoma City above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Oklahoma City, OK is 30.7% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Oklahoma City?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $20,800 per year in Oklahoma City, OK. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $35,600.