Market Research Analysts and Marketing Specialists Salary in Roanoke, VA

BLS Occupational Employment & Wage Statistics • May 2025 • Roanoke, VA

Median annual salary $63,600 -17.3% vs national
Median hourly $30.58
10th percentile $38,020
90th percentile $108,640
Employed locally 600
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Roanoke, VA
vs

    Salary percentile breakdown

    10th
    $38,020
    25th
    $46,900
    50th (median)
    $63,600
    75th
    $82,340
    90th
    $108,640

    Roanoke economic context

    Unemployment rate 2.90% 2024 annual avg • BLS LAUS
    Median household income $67,447 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 94% Median Market Research Analysts and Marketing Specialists salary is 6% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    Portland-Vancouver-Hillsboro, OR-WA $87,950
    Washington-Arlington-Alexandria, DC-VA-MD-WV $84,640
    Richmond, VA $81,240
    Charlottesville, VA $80,200
    Kingsport-Bristol, TN-VA $75,730

    Related occupations in Roanoke, VA

    OccupationMedian salary
    Accountants and Auditors $71,770
    Human Resources Specialists $65,530
    Project Management Specialists $82,540
    Business Operations Specialists, All Other $64,950
    Claims Adjusters, Examiners, and Investigators $70,430
    Buyers and Purchasing Agents $60,250

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Roanoke?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Roanoke, VA is $30.58, based on BLS OEWS 2025 data. Top earners (90th percentile) make $58.01 or more per hour.

    Is Roanoke above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Roanoke, VA is 17.3% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Roanoke?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $38,020 per year in Roanoke, VA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $46,900.