Market Research Analysts and Marketing Specialists Salary in Oshkosh, WI

BLS Occupational Employment & Wage Statistics • May 2025 • Oshkosh-Neenah, WI

Median annual salary $67,120 -12.8% vs national
Median hourly $32.27
10th percentile $41,230
90th percentile $105,290
Employed locally 580
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Oshkosh, WI
vs

    Salary percentile breakdown

    10th
    $41,230
    25th
    $51,550
    50th (median)
    $67,120
    75th
    $82,710
    90th
    $105,290

    Oshkosh economic context

    Unemployment rate 2.70% 2024 annual avg • BLS LAUS
    Median household income $72,873 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 92% Median Market Research Analysts and Marketing Specialists salary is 8% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Minneapolis-St. Paul-Bloomington, MN-WI $85,850
    Providence-Warwick, RI-MA $77,630
    Philadelphia-Camden-Wilmington, PA-NJ-DE-MD $76,950
    Winston-Salem, NC $73,780
    Lakeland-Winter Haven, FL $73,360
    Milwaukee-Waukesha, WI $72,430

    Related occupations in Oshkosh, WI

    OccupationMedian salary
    Accountants and Auditors$77,370
    Project Management Specialists$96,690
    Human Resources Specialists$64,830
    Buyers and Purchasing Agents$74,440
    Business Operations Specialists, All Other$65,860
    Training and Development Specialists$66,220

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Oshkosh?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Oshkosh, WI is $32.27, based on BLS OEWS 2025 data. Top earners (90th percentile) make $49.39 or more per hour.

    Is Oshkosh above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Oshkosh, WI is 12.8% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Oshkosh?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $41,230 per year in Oshkosh, WI. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $51,550.