Market Research Analysts and Marketing Specialists Salary in Panama City, FL

BLS Occupational Employment & Wage Statistics • May 2025 • Panama City-Panama City Beach, FL

Median annual salary $64,580 -16.1% vs national
Median hourly $31.05
10th percentile $34,560
90th percentile $124,990
Employed locally 250
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Panama City, FL
vs

    Salary percentile breakdown

    10th
    $34,560
    25th
    $47,990
    50th (median)
    $64,580
    75th
    $89,830
    90th
    $124,990

    Panama City economic context

    Unemployment rate 3.40% 2024 annual avg • BLS LAUS
    Median household income $67,834 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 95% Median Market Research Analysts and Marketing Specialists salary is 5% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Miami-Fort Lauderdale-West Palm Beach, FL $80,160
    Florida $77,490
    Tampa-St. Petersburg-Clearwater, FL $77,290
    Orlando-Kissimmee-Sanford, FL $75,520
    Lakeland-Winter Haven, FL $73,360
    Palm Bay-Melbourne-Titusville, FL $73,330

    Related occupations in Panama City, FL

    OccupationMedian salary
    Business Operations Specialists, All Other$84,510
    Accountants and Auditors$68,240
    Project Management Specialists$84,800
    Management Analysts$82,990
    Buyers and Purchasing Agents$68,710
    Human Resources Specialists$60,730

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Panama City?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Panama City, FL is $31.05, based on BLS OEWS 2025 data. Top earners (90th percentile) make $55.92 or more per hour.

    Is Panama City above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Panama City, FL is 16.1% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Panama City?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $34,560 per year in Panama City, FL. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $47,990.