Market Research Analysts and Marketing Specialists Salary in Parkersburg, WV

BLS Occupational Employment & Wage Statistics • May 2025 • Parkersburg-Vienna, WV

Median annual salary $41,150 -46.5% vs national
Median hourly $19.78
10th percentile $28,920
90th percentile $106,810
Employed locally 60
National median $76,950

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Market Research Analysts and Marketing Specialists
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Parkersburg, WV
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    Salary percentile breakdown

    10th
    $28,920
    25th
    $35,310
    50th (median)
    $41,150
    75th
    $63,050
    90th
    $106,810

    Parkersburg economic context

    Unemployment rate 4.30% 2024 annual avg • BLS LAUS
    Median household income $56,029 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 73% Median Market Research Analysts and Marketing Specialists salary is 27% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Washington-Arlington-Alexandria, DC-VA-MD-WV $84,640
    Winchester, VA-WV $66,960
    Hagerstown-Martinsburg, MD-WV $61,410
    Weirton-Steubenville, WV-OH $56,010
    Morgantown, WV $53,580
    Wheeling, WV-OH $51,410

    Related occupations in Parkersburg, WV

    OccupationMedian salary
    Accountants and Auditors $95,640
    Human Resources Specialists $89,860
    Financial Specialists, All Other $92,750
    Business Operations Specialists, All Other $72,540
    Management Analysts $103,400
    Project Management Specialists $87,780

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Parkersburg?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Parkersburg, WV is $19.78, based on BLS OEWS 2025 data. Top earners (90th percentile) make $41.11 or more per hour.

    Is Parkersburg above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Parkersburg, WV is 46.5% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Parkersburg?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $28,920 per year in Parkersburg, WV. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $35,310.