Market Research Analysts and Marketing Specialists Salary in Pocatello, ID

BLS Occupational Employment & Wage Statistics • May 2025 • Pocatello, ID

Median annual salary $60,830 -20.9% vs national
Median hourly $29.25
10th percentile $32,730
90th percentile $98,690
Employed locally 100
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Pocatello, ID
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    Salary percentile breakdown

    10th
    $32,730
    25th
    $41,390
    50th (median)
    $60,830
    75th
    $80,410
    90th
    $98,690

    Pocatello economic context

    Unemployment rate 4.00% 2024 annual avg • BLS LAUS
    Median household income $64,080 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 95% Median Market Research Analysts and Marketing Specialists salary is 5% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Boston-Cambridge-Newton, MA-NH $95,930
    Bridgeport-Stamford-Danbury, CT $78,210
    Midland, MI $77,740
    Providence-Warwick, RI-MA $77,630
    Florida $77,490
    Midland, TX $72,260

    Related occupations in Pocatello, ID

    OccupationMedian salary
    Loan Officers $78,140
    Project Management Specialists $75,050
    Accountants and Auditors $60,240
    Human Resources Specialists $59,010
    Training and Development Specialists $47,600
    Management Analysts $75,270

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Pocatello?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Pocatello, ID is $29.25, based on BLS OEWS 2025 data. Top earners (90th percentile) make $48.71 or more per hour.

    Is Pocatello above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Pocatello, ID is 20.9% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Pocatello?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $32,730 per year in Pocatello, ID. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $41,390.