Market Research Analysts and Marketing Specialists Salary in Rapid City, SD

BLS Occupational Employment & Wage Statistics • May 2025 • Rapid City, SD

Median annual salary $64,140 -16.6% vs national
Median hourly $30.84
10th percentile $46,030
90th percentile $98,490
Employed locally 210
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Rapid City, SD
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    Salary percentile breakdown

    10th
    $46,030
    25th
    $49,260
    50th (median)
    $64,140
    75th
    $78,830
    90th
    $98,490

    Rapid City economic context

    Unemployment rate 1.80% 2024 annual avg • BLS LAUS
    Median household income $71,985 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 89% Median Market Research Analysts and Marketing Specialists salary is 11% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Sioux Falls, SD-MN $65,220
    Sioux City, IA-NE-SD $53,350
    Gadsden, AL $44,600

    Related occupations in Rapid City, SD

    OccupationMedian salary
    Accountants and Auditors$77,010
    Management Analysts$80,960
    Loan Officers$77,800
    Business Operations Specialists, All Other$77,940
    Human Resources Specialists$62,410
    Project Management Specialists$72,610

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Rapid City?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Rapid City, SD is $30.84, based on BLS OEWS 2025 data. Top earners (90th percentile) make $50.26 or more per hour.

    Is Rapid City above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Rapid City, SD is 16.6% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Rapid City?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $46,030 per year in Rapid City, SD. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $49,260.