Market Research Analysts and Marketing Specialists Salary in Sioux City, IA-NE-SD

BLS Occupational Employment & Wage Statistics • May 2025 • Sioux City, IA-NE-SD

Median annual salary $53,350 -30.7% vs national
Median hourly $25.65
10th percentile $32,400
90th percentile $102,720
Employed locally 220
National median $76,950

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Market Research Analysts and Marketing Specialists
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Sioux City, IA-NE-SD
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    Salary percentile breakdown

    10th
    $32,400
    25th
    $40,880
    50th (median)
    $53,350
    75th
    $72,610
    90th
    $102,720

    Sioux City economic context

    Unemployment rate 2.90% 2024 annual avg • BLS LAUS
    Median household income $72,027 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 74% Median Market Research Analysts and Marketing Specialists salary is 26% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    California $92,770
    Washington-Arlington-Alexandria, DC-VA-MD-WV $84,640
    District of Columbia $83,340
    Denver-Aurora-Centennial, CO $80,670
    Olympia-Lacey-Tumwater, WA $80,560
    Miami-Fort Lauderdale-West Palm Beach, FL $80,160

    Related occupations in Sioux City, IA-NE-SD

    OccupationMedian salary
    Accountants and Auditors $76,280
    Human Resources Specialists $63,010
    Training and Development Specialists $53,940
    Buyers and Purchasing Agents $72,490
    Claims Adjusters, Examiners, and Investigators $82,880
    Project Management Specialists $82,750

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Sioux City?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Sioux City, IA-NE-SD is $25.65, based on BLS OEWS 2025 data. Top earners (90th percentile) make $49.74 or more per hour.

    Is Sioux City above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Sioux City, IA-NE-SD is 30.7% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Sioux City?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $32,400 per year in Sioux City, IA-NE-SD. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $40,880.