Market Research Analysts and Marketing Specialists Salary in South Bend, IN-MI

BLS Occupational Employment & Wage Statistics • May 2025 • South Bend-Mishawaka, IN-MI

Median annual salary $63,610 -17.3% vs national
Median hourly $30.58
10th percentile $38,950
90th percentile $103,630
Employed locally 640
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
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South Bend, IN-MI
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    Salary percentile breakdown

    10th
    $38,950
    25th
    $48,290
    50th (median)
    $63,610
    75th
    $83,810
    90th
    $103,630

    South Bend economic context

    Unemployment rate 4.90% 2024 annual avg • BLS LAUS
    Median household income $65,385 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 97% Median Market Research Analysts and Marketing Specialists salary is 3% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Washington $94,300
    Bloomington, IL $92,570
    Minneapolis-St. Paul-Bloomington, MN-WI $85,850
    Trenton-Princeton, NJ $84,990
    Washington-Arlington-Alexandria, DC-VA-MD-WV $84,640
    Springfield, MA $82,700

    Related occupations in South Bend, IN-MI

    OccupationMedian salary
    Accountants and Auditors $77,700
    Human Resources Specialists $61,320
    Project Management Specialists $79,780
    Buyers and Purchasing Agents $63,870
    Training and Development Specialists $55,630
    Management Analysts $82,160

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in South Bend?

    The median hourly wage for Market Research Analysts and Marketing Specialists in South Bend, IN-MI is $30.58, based on BLS OEWS 2025 data. Top earners (90th percentile) make $52.88 or more per hour.

    Is South Bend above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in South Bend, IN-MI is 17.3% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in South Bend?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $38,950 per year in South Bend, IN-MI. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $48,290.