Personal Financial Advisors Salary in Santa Rosa, CA

BLS Occupational Employment & Wage Statistics • May 2025 • Santa Rosa-Petaluma, CA

Median annual salary $106,000 +3.8% vs national
Median hourly $50.96
10th percentile $60,760
90th percentile —
Employed locally 250
National median $102,140

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Personal Financial Advisors
in
Santa Rosa, CA
vs

    Salary percentile breakdown

    10th
    $60,760
    25th
    $76,010
    50th (median)
    $106,000
    75th
    $176,470

    Santa Rosa economic context

    Unemployment rate 4.10% 2024 annual avg • BLS LAUS
    Median household income $102,840 2023 • Census ACS
    Personal Financial Advisors salary vs area income 103% Median Personal Financial Advisors salary is 3% above the area median household income

    Top-paying metros for Personal Financial Advisors

    Metro areaMedian salary
    East South Dakota nonmetropolitan area $169,520
    New York-Newark-Jersey City, NY-NJ $168,350
    New York $167,970
    Boise City, ID $167,940
    San Francisco-Oakland-Fremont, CA $157,510
    Pinehurst-Southern Pines, NC $155,950

    Nearby metros — Personal Financial Advisors salary comparison

    Metro areaMedian salary
    San Francisco-Oakland-Fremont, CA $157,510
    Utica-Rome, NY $129,930
    California $128,650
    San Diego-Chula Vista-Carlsbad, CA $128,400
    Santa Maria-Santa Barbara, CA $128,370
    Sacramento-Roseville-Folsom, CA $126,690

    Related occupations in Santa Rosa, CA

    OccupationMedian salary
    Accountants and Auditors$88,320
    Business Operations Specialists, All Other$76,940
    Project Management Specialists$105,830
    Market Research Analysts and Marketing Specialists$77,570
    Human Resources Specialists$79,910
    Management Analysts$93,760

    Frequently asked questions

    How much do Personal Financial Advisors make per hour in Santa Rosa?

    The median hourly wage for Personal Financial Advisors in Santa Rosa, CA is $50.96, based on BLS OEWS 2025 data. Top earners (90th percentile) make $143.33 or more per hour.

    Is Santa Rosa above or below average for Personal Financial Advisors salaries?

    The median Personal Financial Advisors salary in Santa Rosa, CA is 3.8% above the national median of $102,140. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Personal Financial Advisors in Santa Rosa?

    Entry-level Personal Financial Advisors (10th percentile) earn around $60,760 per year in Santa Rosa, CA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $76,010.