Market Research Analysts and Marketing Specialists Salary in Santa Rosa, CA

BLS Occupational Employment & Wage Statistics • May 2025 • Santa Rosa-Petaluma, CA

Median annual salary $77,570 +0.8% vs national
Median hourly $37.29
10th percentile $47,230
90th percentile $143,070
Employed locally 960
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Santa Rosa, CA
vs

    Salary percentile breakdown

    10th
    $47,230
    25th
    $62,040
    50th (median)
    $77,570
    75th
    $103,660
    90th
    $143,070

    Santa Rosa economic context

    Unemployment rate 4.10% 2024 annual avg • BLS LAUS
    Median household income $102,840 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 75% Median Market Research Analysts and Marketing Specialists salary is 25% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Boston-Cambridge-Newton, MA-NH $95,930
    California $92,770
    Los Angeles-Long Beach-Anaheim, CA $79,620
    Raleigh-Cary, NC $79,600

    Related occupations in Santa Rosa, CA

    OccupationMedian salary
    Accountants and Auditors$88,320
    Business Operations Specialists, All Other$76,940
    Project Management Specialists$105,830
    Human Resources Specialists$79,910
    Management Analysts$93,760
    Cost Estimators$90,710

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Santa Rosa?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Santa Rosa, CA is $37.29, based on BLS OEWS 2025 data. Top earners (90th percentile) make $66.68 or more per hour.

    Is Santa Rosa above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Santa Rosa, CA is 0.8% above the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Santa Rosa?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $47,230 per year in Santa Rosa, CA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $62,040.