Market Research Analysts and Marketing Specialists Salary in Asheville, NC

BLS Occupational Employment & Wage Statistics • May 2025 • Asheville, NC

Median annual salary $61,320 -20.3% vs national
Median hourly $29.48
10th percentile $36,820
90th percentile $119,400
Employed locally 920
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Asheville, NC
vs

    Salary percentile breakdown

    10th
    $36,820
    25th
    $49,750
    50th (median)
    $61,320
    75th
    $88,480
    90th
    $119,400

    Asheville economic context

    Unemployment rate 4.00% 2024 annual avg • BLS LAUS
    Median household income $69,236 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 89% Median Market Research Analysts and Marketing Specialists salary is 11% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Francisco-Oakland-Fremont, CA $124,840
    Durham-Chapel Hill, NC $92,110
    Portland-Vancouver-Hillsboro, OR-WA $87,950
    Trenton-Princeton, NJ $84,990
    Raleigh-Cary, NC $79,600
    Charlotte-Concord-Gastonia, NC-SC $78,870

    Related occupations in Asheville, NC

    OccupationMedian salary
    Accountants and Auditors $75,290
    Business Operations Specialists, All Other $67,940
    Human Resources Specialists $66,370
    Project Management Specialists $87,290
    Training and Development Specialists $50,790
    Buyers and Purchasing Agents $62,840

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Asheville?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Asheville, NC is $29.48, based on BLS OEWS 2025 data. Top earners (90th percentile) make $58.36 or more per hour.

    Is Asheville above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Asheville, NC is 20.3% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Asheville?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $36,820 per year in Asheville, NC. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $49,750.