Market Research Analysts and Marketing Specialists Salary in Bakersfield, CA

BLS Occupational Employment & Wage Statistics • May 2025 • Bakersfield-Delano, CA

Median annual salary $66,750 -13.3% vs national
Median hourly $32.09
10th percentile $38,720
90th percentile $128,380
Employed locally 730
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Bakersfield, CA
vs

    Salary percentile breakdown

    10th
    $38,720
    25th
    $49,150
    50th (median)
    $66,750
    75th
    $92,820
    90th
    $128,380

    Bakersfield economic context

    Unemployment rate 8.60% 2024 annual avg • BLS LAUS
    Median household income $67,660 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 99% Median Market Research Analysts and Marketing Specialists salary is 1% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Boston-Cambridge-Newton, MA-NH $95,930
    California $92,770
    Los Angeles-Long Beach-Anaheim, CA $79,620
    Raleigh-Cary, NC $79,600

    Related occupations in Bakersfield, CA

    OccupationMedian salary
    Business Operations Specialists, All Other $91,540
    Accountants and Auditors $80,130
    Management Analysts $98,780
    Project Management Specialists $100,970
    Human Resources Specialists $74,720
    Training and Development Specialists $53,500

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Bakersfield?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Bakersfield, CA is $32.09, based on BLS OEWS 2025 data. Top earners (90th percentile) make $60.49 or more per hour.

    Is Bakersfield above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Bakersfield, CA is 13.3% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Bakersfield?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $38,720 per year in Bakersfield, CA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $49,150.