Market Research Analysts and Marketing Specialists Salary in Birmingham, AL

BLS Occupational Employment & Wage Statistics • May 2025 • Birmingham, AL

Median annual salary $61,270 -20.4% vs national
Median hourly $29.46
10th percentile $35,020
90th percentile $114,890
Employed locally 2,710
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

Type a city below to see how Birmingham, AL stacks up on salary and cost of living.

Full tool →
Market Research Analysts and Marketing Specialists
in
Birmingham, AL
vs

    Salary percentile breakdown

    10th
    $35,020
    25th
    $47,190
    50th (median)
    $61,270
    75th
    $81,280
    90th
    $114,890

    Birmingham economic context

    Unemployment rate 2.90% 2024 annual avg • BLS LAUS
    Median household income $69,627 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 88% Median Market Research Analysts and Marketing Specialists salary is 12% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    California $92,770
    Washington-Arlington-Alexandria, DC-VA-MD-WV $84,640
    Fayetteville-Springdale-Rogers, AR $80,680
    Denver-Aurora-Centennial, CO $80,670
    Miami-Fort Lauderdale-West Palm Beach, FL $80,160

    Related occupations in Birmingham, AL

    OccupationMedian salary
    Accountants and Auditors $75,390
    Human Resources Specialists $65,070
    Loan Officers $61,240
    Claims Adjusters, Examiners, and Investigators $83,460
    Buyers and Purchasing Agents $63,560
    Management Analysts $96,100

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Birmingham?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Birmingham, AL is $29.46, based on BLS OEWS 2025 data. Top earners (90th percentile) make $57.81 or more per hour.

    Is Birmingham above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Birmingham, AL is 20.4% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Birmingham?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $35,020 per year in Birmingham, AL. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $47,190.