Market Research Analysts and Marketing Specialists Salary in Austin, TX

BLS Occupational Employment & Wage Statistics • May 2025 • Austin-Round Rock-San Marcos, TX

Median annual salary $79,370 +3.1% vs national
Median hourly $38.16
10th percentile $46,820
90th percentile $144,300
Employed locally 7,790
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Austin, TX
vs

    Salary percentile breakdown

    10th
    $46,820
    25th
    $59,700
    50th (median)
    $79,370
    75th
    $103,010
    90th
    $144,300

    Austin economic context

    Unemployment rate 3.50% 2024 annual avg • BLS LAUS
    Median household income $97,638 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 81% Median Market Research Analysts and Marketing Specialists salary is 19% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Midland, TX $72,260
    Dallas-Fort Worth-Arlington, TX $68,000
    San Antonio-New Braunfels, TX $64,130
    Odessa, TX $63,100
    Amarillo, TX $61,280
    Houston-Pasadena-The Woodlands, TX $60,900

    Related occupations in Austin, TX

    OccupationMedian salary
    Project Management Specialists$99,350
    Accountants and Auditors$81,030
    Business Operations Specialists, All Other$78,640
    Human Resources Specialists$74,510
    Management Analysts$102,530
    Training and Development Specialists$65,430

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Austin?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Austin, TX is $38.16, based on BLS OEWS 2025 data. Top earners (90th percentile) make $73.16 or more per hour.

    Is Austin above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Austin, TX is 3.1% above the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Austin?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $46,820 per year in Austin, TX. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $59,700.