Market Research Analysts and Marketing Specialists Salary in Chicago, IL-IN
BLS Occupational Employment & Wage Statistics • May 2025 • Chicago-Naperville-Elgin, IL-IN
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In Chicago, IL-IN, Market Research Analysts and Marketing Specialists earn a median annual salary of $76,380, which is slightly below the national median of $76,950. The typical worker's earnings are compared to the local median household income of $88,850, indicating that these professionals generally earn less than the average household in their area. This discrepancy suggests that while Market Research Analysts and Marketing Specialists are compensated competitively on a national scale, they may still fall below the median income level for households in Chicago's metropolitan region.
Entry-level workers in this field typically start at or near the 10th percentile salary of $45,680, reflecting initial salaries that significantly trail those of more experienced professionals. Conversely, seasoned professionals can earn up to the 75th percentile at $100,090 or even reach the 90th percentile with earnings of $134,690. The disparity in compensation is driven by factors such as experience, specialization within the field, and individual performance. As analysts accrue years of expertise, develop niche skills, and demonstrate exceptional contributions to projects, they position themselves for higher salary brackets, often reflecting their increased value to employers.
Salary percentile breakdown
Chicago economic context
Frequently asked questions
How much do Market Research Analysts and Marketing Specialists make per hour in Chicago?
The median hourly wage for Market Research Analysts and Marketing Specialists in Chicago, IL-IN is $36.72, based on BLS OEWS 2025 data. Top earners (90th percentile) make $67.43 or more per hour.
Is Chicago above or below average for Market Research Analysts and Marketing Specialists salaries?
The median Market Research Analysts and Marketing Specialists salary in Chicago, IL-IN is 0.7% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.
What is the entry-level salary for Market Research Analysts and Marketing Specialists in Chicago?
Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $45,680 per year in Chicago, IL-IN. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $59,390.