Market Research Analysts and Marketing Specialists Salary in Chico, CA

BLS Occupational Employment & Wage Statistics • May 2025 • Chico, CA

Median annual salary $64,790 -15.8% vs national
Median hourly $31.15
10th percentile $43,390
90th percentile $104,700
Employed locally 270
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Chico, CA
vs

    Salary percentile breakdown

    10th
    $43,390
    25th
    $49,670
    50th (median)
    $64,790
    75th
    $81,160
    90th
    $104,700

    Chico economic context

    Unemployment rate 5.90% 2024 annual avg • BLS LAUS
    Median household income $68,574 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 94% Median Market Research Analysts and Marketing Specialists salary is 6% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Boston-Cambridge-Newton, MA-NH $95,930
    California $92,770
    Los Angeles-Long Beach-Anaheim, CA $79,620
    Raleigh-Cary, NC $79,600

    Related occupations in Chico, CA

    OccupationMedian salary
    Business Operations Specialists, All Other$75,460
    Accountants and Auditors$78,000
    Management Analysts$76,360
    Project Management Specialists$100,720
    Human Resources Specialists$73,400
    Compliance Officers$83,550

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Chico?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Chico, CA is $31.15, based on BLS OEWS 2025 data. Top earners (90th percentile) make $57.76 or more per hour.

    Is Chico above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Chico, CA is 15.8% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Chico?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $43,390 per year in Chico, CA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $49,670.