Market Research Analysts and Marketing Specialists Salary in Dothan, AL

BLS Occupational Employment & Wage Statistics • May 2025 • Dothan, AL

Median annual salary $46,430 -39.7% vs national
Median hourly $22.32
10th percentile $30,480
90th percentile $87,170
Employed locally 180
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Dothan, AL
vs

    Salary percentile breakdown

    10th
    $30,480
    25th
    $38,990
    50th (median)
    $46,430
    75th
    $71,080
    90th
    $87,170

    Dothan economic context

    Unemployment rate 3.10% 2024 annual avg • BLS LAUS
    Median household income $56,772 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 82% Median Market Research Analysts and Marketing Specialists salary is 18% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    California $92,770
    Washington-Arlington-Alexandria, DC-VA-MD-WV $84,640
    Fayetteville-Springdale-Rogers, AR $80,680
    Denver-Aurora-Centennial, CO $80,670
    Miami-Fort Lauderdale-West Palm Beach, FL $80,160

    Related occupations in Dothan, AL

    OccupationMedian salary
    Accountants and Auditors $64,550
    Human Resources Specialists $54,030
    Loan Officers $59,480
    Buyers and Purchasing Agents $56,850
    Cost Estimators $63,840
    Compliance Officers $57,990

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Dothan?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Dothan, AL is $22.32, based on BLS OEWS 2025 data. Top earners (90th percentile) make $45.42 or more per hour.

    Is Dothan above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Dothan, AL is 39.7% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Dothan?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $30,480 per year in Dothan, AL. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $38,990.