Market Research Analysts and Marketing Specialists Salary in Florence, AL

BLS Occupational Employment & Wage Statistics • May 2025 • Florence-Muscle Shoals, AL

Median annual salary $48,560 -36.9% vs national
Median hourly $23.35
10th percentile $28,910
90th percentile $108,320
Employed locally 150
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Florence, AL
vs

    Salary percentile breakdown

    10th
    $28,910
    25th
    $38,870
    50th (median)
    $48,560
    75th
    $69,920
    90th
    $108,320

    Florence economic context

    Unemployment rate 3.30% 2024 annual avg • BLS LAUS
    Median household income $58,049 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 84% Median Market Research Analysts and Marketing Specialists salary is 16% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    California $92,770
    Washington-Arlington-Alexandria, DC-VA-MD-WV $84,640
    Fayetteville-Springdale-Rogers, AR $80,680
    Denver-Aurora-Centennial, CO $80,670
    Miami-Fort Lauderdale-West Palm Beach, FL $80,160

    Related occupations in Florence, AL

    OccupationMedian salary
    Accountants and Auditors $62,980
    Human Resources Specialists $59,680
    Loan Officers $59,000
    Buyers and Purchasing Agents $61,510
    Cost Estimators $61,940
    Project Management Specialists $99,370

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Florence?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Florence, AL is $23.35, based on BLS OEWS 2025 data. Top earners (90th percentile) make $50.28 or more per hour.

    Is Florence above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Florence, AL is 36.9% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Florence?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $28,910 per year in Florence, AL. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $38,870.